From sample size calculations to recruitment planning—everything you need to justify your sampling decisions.
If you're nodding along to any of these, this tool was made for you.
Don't know how to calculate the right sample size
Confused about probability vs. non-probability sampling
Committee questioning your sampling justification
Worried about selection bias and other sampling threats
A comprehensive sampling planner with decision trees, sample size calculators, justification templates, and solutions to 20 common sampling challenges.
Everything you need to make confident decisions
Answer one key question to determine if you need probability or purposive sampling, then select your specific method
Formulas and reference tables for quantitative studies; saturation guidelines for qualitative
Copy-paste academic language for your methodology chapter with citation options
Structured template for defining and justifying your criteria
Field-tested fixes for low response rates, selection bias, attrition, and more
Simple steps to transform your research process
Use the decision tree to select probability or non-probability sampling
Calculate your sample size using the appropriate formula or guideline
Document inclusion/exclusion criteria using the structured template
Plan your recruitment strategy with the comprehensive checklist
Prepare for challenges using the 20 common problems and solutions
Design defensible sampling strategies
Calculate appropriate sample sizes
Plan realistic recruitment
Defend your sample with confidence. Every decision documented, every challenge anticipated.
Get instant access to Sampling Strategy Planner and start seeing results today.
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